Marketing Yourself Through Facebook

I had the opportunity to make a professional Facebook page this week in ALES 204. I have used and managed pages for associations and businesses, but I never thought to market myself in this way. This page is much different from that of your personal page. It allows you to market yourself to future employers without them having to see your personal page. Personal pages can be difficult to keep strictly professional, as much of the public content can build up over time.

Briggs, N. (2012). Professional Facebook Page [Screenshot]. Retrieved from http://www.facebook.com

Having a Facebook page such as the one displayed in the snapshot above can be extremely beneficial. For many employers who search Google looking for prospective applicants, ’a professional and well written Facebook page is a must. I was able to organize my information, goals and experience and lay it out in a simple, easy to read format.  The fact it is easy to update and can be updated at any time, or anywhere, makes Facebook a perfect place to add  information for prospective employers searching for that great employee.  



I am currently managing a professional page for the Canadian Intercollegiate Rodeo Association.  I am now finding that creating and managing these pages is quite simple.   ALES 204 has taught me how to properly present myself in a business-like manner and with professionalism. Lindsay, another student from ALES 204 shares a similar view in her blog. 


I do have concerns over displaying my personal information to the public.  Concerns of identity theft are rampant on the internet and one has to be careful when putting too much personal information on-line.  Not all those viewing your page are trustworthy.  I have read a few articles where information or photos were taken from a Facebook page and re-used to discredit the person, or for more serious offences.  Although one would like to believe the information found on these pages is worthwhile, can you always believe it?  There is no proof to verify the information, but to interview the prospective employee.